Warm paper
lightOff-white and ink, with a clay accent. Reads as printed matter rather than software.
The palettes, and how color is used in a page.
Each palette sets its own grays, not just an accent hue. That is deliberate: swapping only the accent on one neutral ramp is exactly what makes generated sites feel like the same site in different shirts. A warm cream ramp and a cold slate ramp read as different businesses even with identical layout.
You get one accent. It marks the most important action in a section and nothing else. A second accent is how a page stops having a hierarchy.
Off-white and ink, with a clay accent. Reads as printed matter rather than software.
Near-black with a green cast and a pale sage accent. Calm, natural, expensive.
Almost no color at all. Black type on cream, one red for emphasis.
Cool blue-gray with an amber accent. Technical, but warmer than pure gray.
True white, crisp hairlines, a single confident blue. Precise and unsentimental.
Sun-baked earth tones. Hospitable and tactile — food, travel, wellbeing.
Greyscale only, no accent hue. Contrast and type do all the work.
Aubergine shadows with a warm rose accent. Atmospheric, for arts and nightlife.
Flat black with one electric hue. Loud on purpose — statements and launches.
Cool pale gray-blue with a muted teal. Quiet, orderly, Scandinavian.