Starting points

Have ready

• Your address and opening hours
• A few dishes with prices
• One or two photographs

Opening instruction

Build a site for [name], a [type of food] restaurant in [town]. We are open [days and hours] at [address], phone [number]. Show a short menu with these dishes and prices: [dish — price, dish — price, dish — price]. Include a table booking form that captures the date, time, number of people, name and phone number. The tone should sound like the people who cook the food, not a marketing agency.

Have ready

• The services you offer
• The area you cover
• Any certifications or insurance

Opening instruction

Build a site for [name], a [trade] business covering [area]. The services are: [list them]. We are [certifications, insurance, years in business]. Explain how a job works from first call to finished work in clear steps. Include a quote request form asking for the job type, address, and how to reach them. Be plain and factual — no salesmanship.

Have ready

• Treatments and prices
• Practitioner names and registrations
• Opening hours

Opening instruction

Build a site for [name], a [type] clinic in [town]. Treatments offered: [list with prices if you publish them]. Our practitioners are [names and registrations]. We are open [hours] at [address]. Include the questions patients always ask, answered directly. Add an appointment request form. The tone must be calm and credentialed — never urgent, never salesy.

Have ready

• What the product does, in one sentence
• Your pricing tiers
• The main limits or specifications

Opening instruction

Build a landing page for [product], which [does what, for whom]. The capabilities are: [list them concretely — no benefit language]. Pricing: [tier — price — what is included, repeated]. Show real limits and numbers in a specification table rather than feature cards. Include an email signup for early access. Write for a technical reader who already understands the problem.

Have ready

• The install command
• A usage example
• The repository link

Opening instruction

Build a page for [name], a [language] tool that [does what]. Install with: [command]. Show a real usage example with its actual output. List what it does and what it deliberately does not do. Link to the repository at [url]. Everything monospace, left-aligned, no marketing tone — describe it the way a README would.

Have ready

• Your projects with dates and clients
• What you do and want more of

Opening instruction

Build a portfolio for [name], a [discipline] based in [place]. List this work as an index with years and clients: [project — year — client, repeated]. Write one honest paragraph about what I do and the work I want more of. Include a way to get in touch. Start with the work — no hero section, no tagline about passion.

Have ready

• What you write about
• A few piece titles
• How often you publish

Opening instruction

Build a site for [name], who writes about [subject]. List recent pieces: [title — date, repeated]. Say plainly what someone gets by subscribing and how often it arrives. Include an email signup. Optimize the whole page for reading — long measures, generous line spacing, nothing that competes with the text.

Have ready

• Your services
• How you work, in stages
• Clients or case studies you can name

Opening instruction

Build a site for [name], a [discipline] studio in [place]. We do: [services]. Our process is [stages]. We have worked with [clients you can actually name]. Include a short enquiry form asking about the project and its budget range. Be direct and confident — short sentences, no adjectives we cannot back up.

Have ready

• Areas of practice
• Regulatory registrations
• Fee structure if you publish it

Opening instruction

Build a site for [firm], a [practice type] in [place]. Areas of work: [list them]. We are regulated by [body] under [number]. Our people are [names, qualifications]. Explain how fees work: [structure]. Include the questions clients ask before engaging, answered directly, and a consultation request form. Measured and precise throughout — no urgency, no superlatives.

Have ready

• Date, time and venue
• The line-up or schedule
• Ticket details

Opening instruction

Build a page for [event], on [date] at [venue, place]. The line-up or schedule is: [list with times]. Tickets are [price and where to get them]. Make the date and the name enormous — this should read like a poster. Include an email signup for people who miss it. Very short copy, all of it factual.

Have ready

• What you are launching
• When
• One reason to care

Opening instruction

Build a single-page announcement for [thing], arriving [when]. It [does what, in one sentence]. Give three concrete specifics — not benefits, specifics. Include an email signup with one honest line about what subscribers will receive. Keep the whole page under one screen and a half. No navigation, no footer links beyond the essentials.

Have ready

• The items with their details
• How people want to filter them

Opening instruction

Build a listings site for [what is being listed] in [place or category]. Each entry has [fields: name, price, location, availability]. Here are the entries: [list them]. Lay them out as a dense table with visible filters for [the fields people search by]. Do not use a card grid — a table carries more and scans faster. Keep the header small so the listings start high on the page.

Have ready

• The works with titles, dates and media
• Opening times if it is a physical space

Opening instruction

Build a site for [exhibition or collection] by [artist or organization]. The works are: [title — year — medium, repeated]. It runs [dates] at [venue], open [hours]. Give images the full width and keep captions below them, never overlaid. Very little text — the work carries the page.